The Daily UX Writing Challenge consists of 15 challenges (14 of them to be completed in 10 minutes or less) where we are asked to write messages within a scenario with a limited number of words for headlines, body, and buttons to work with.

I will update here as I get along.

Day 01

• Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

• Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

• Headline: 45 characters Body: 175 characters max Button(s): 25 characters max

• The problem here is how to communicate with empathy, and give the traveler a solution, even if temporary, while they wait for the company to solve the problem for good.

• Given solution:

  1. Notification title*: “Your flight M3-1818 was canceled due to bad weather”
  2. Notification Message*: “We’re trying to find you a seat on the next flight. Tap to see what we can do for you while you wait”
  3. Headline: “We’re doing our best to get you a new flight!”
  4. Message: “We will keep you updated. While you wait, we welcome you to our Guest Lobby (Wing B, 2nd floor), with Wi-Fi, food and beverages, with no extra charges".
  5. Button 1: “See weather status”
  6. Button 2: “Contact us”
  7. Disclaimer*: “Cancellations due to the bad weather and not entitled to compensation according to the EU Regulation. You can get with contact with EU Passenger Rights clicking here.
  • Although the challenge does not ask for a push notification, they are very common. According to VWO (https://vwo.com/blog/best-push-notifications-tactics/) “Push notifications have word boundations. Meaning, their title cannot exceed a character limit of about 48 characters; copy content limits to 100 characters”

  Wireframes

  

Day 02

• Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

• Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

• Headline: 40 characters Body: 175 characters max Button(s): 25 characters max

• Problem: For this one, our body copy must emphasize the benefits the user: what the app does, why it's different, why the user needs it, and what the user must do to get it using the "call to action" — meaning, we have to get their attention by adding some value.

• Given solution:

  1. Headline: “Sign-up and we’ll get you on the field!”
  2. Message: “SportsU will connect you to your team, bringing up-to-date news, statics, game dates and exclusive videos. Free for 30 days, and only $1,99/mo if you decide to stay with us".
  3. Button 1: “Start free trial”
  4. Button 2: “Maybe later”

  Wireframe